Virtue Recovery Shampoo

Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with Virtue Labs’ first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Key ingredients:
Hydrolyzed quinoa – this plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
Baobab seed oil – From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Grapefruit extract – loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.